December is when engagement-ring shoppers start contacting stores. Most owners never find out which inquiries went unanswered, or how long a reply took. We find out for you.
01
The phone call
During business hours, a shopper calls asking about engagement rings and holiday availability. We log whether it's answered, how long it rings, and whether a follow-up is offered.
02
The website form
We submit an inquiry about a custom piece through your website, then time the first reply by call, text or email.
03
The Facebook message
We message your store's Facebook page as a shopper, time the reply, and check what a buyer sees on your Google profile: hours, photos, review replies.