Deep Earth Strategy: An Introduction
Automated transcript, cross-checked using two speech-recognition models; not human audio-verified.

[00:00:00.500] One of the biggest struggles that jewelry store owners face is that they are like a hamster stuck on a wheel

[00:00:06.040] Trying to run the operations trying to manage their team competently and they struggle to have the time

[00:00:10.960] expertise or skill to put together a marketing framework that makes sense and to really create local brand authority and dominance in their area

[00:00:19.160] The results of this is that they're sitting there with potentially ten twenty thirty thousand dollar pieces

[00:00:24.080] The customers that do come in are buying the lowest products that you sell

[00:00:27.660] The door is just not opening with the right customer

[00:00:31.620] In this video, I'm gonna show you exactly how we took independent jewelry store owners

[00:00:36.340] Just like you from eleven point five to twenty million dollars in the last four years

[00:00:43.000] My name is Tim Holland. I'm the CEO of Deep Earth

[00:00:47.060] We are a growth partner for independent jewelers looking to aggressively grow their stores revenue

[00:00:57.060] One of our clients came to us with already a successful business

[00:01:00.500] He was a third-generation jeweler, but he really wasn't growing at the rate that he wanted to see

[00:01:04.980] He came to us realizing the opportunity of taking a deeper dive

[00:01:09.960] Look at the strategic elements of marketing for a brand and asked us to be his chief marketing officer

[00:01:16.340] We built out his brand developed his messaging

[00:01:19.160] Overhauled his branding and really built him into a store that was able to create

[00:01:23.920] Omnipresence with his branding across his local market

[00:01:27.220] What this allowed was everybody to see his store's name no matter where they looked from social media to Google to billboards to

[00:01:35.360] Magazines both digital and traditional. We really took a dominant approach

[00:01:39.100] The way we were able to do this was by starting with a strategy and starting with a right budget

[00:01:43.700] Building out the right plan when we came into this store. They were massively under spending on their marketing

[00:01:48.820] They didn't know where they should be spending their marketing and they also didn't know how to manage

[00:01:53.320] Each and every platform that they were spending on they needed someone to help with the design

[00:01:57.520] They needed someone to help manage their social media their advertising online their SEO program for their website

[00:02:03.100] Eventually the revenue just followed after the first year

[00:02:06.480] He had already seen a two million dollar increase in his stores revenue, and it didn't stop there

[00:02:11.860] We built a framework called Everest the issue with trying to find the right marketing vendor to transform the

[00:02:19.740] Effectiveness of the brand in your local market is that a marketing vendor is not actually there to help you succeed

[00:02:26.100] They're there to fulfill a certain service

[00:02:28.600] The problem with that is that it's hard to fill up a bucket with holes in it

[00:02:32.060] So what we do is basically map out your customers entire journey from the first time they ever see your brand

[00:02:39.420] To once they've come in the store swipe their card

[00:02:42.480] They're leaving a review as we map out this customer journey and optimize every step of it

[00:02:47.840] Our goal is not only to plug the leaks

[00:02:50.320] But it's also to fill the bucket with new leads new activity new customers new lifelong clients for your store

[00:02:56.980] The big lie is that jewelry store owners can wear seven to ten different hats

[00:03:01.600] They can create jewelry communicate effectively with their customers manage an entire marketing framework

[00:03:07.040] The problem with that is you're not a marketing officer

[00:03:09.720] You're a jeweler your craft is to create beautiful jewelry and to share that beautiful jewelry with your customer

[00:03:15.960] Our craft is to communicate your message and your story to your community and bring more people in your door with effective marketing a

[00:03:23.500] Jeweler will always create the most value to their business by focusing on their jewelry

[00:03:28.580] Focusing on their craft and focusing on their customer

[00:03:31.380] You should stay in your genius when you get distracted by the daily changes in the marketing world and keeping up with all those changes

[00:03:38.440] It's costing you money

[00:03:40.520] You might be like my client that we took from 11 to 20 million dollars

[00:03:44.140] And when they started they thought they had to do it all themselves

[00:03:47.060] But once they realized that they could entrust the marketing of their business to an expert marketing team

[00:03:53.140] They were freed up to be able to focus more on the jewelry more on the product and more on their relationships with their customers

[00:04:00.580] So now imagine you have an expert team managing the marketing of your business and it's working

[00:04:05.720] You're seeing people come in the door like they haven't before you're getting the right clients in the door

[00:04:10.560] You're building long-term relationships with new clients every week and every month

[00:04:14.860] You're actually able to do what you really got into this business to do from the beginning

[00:04:19.480] To serve beautiful jewelry to your local community and connect with customers while you're doing it

[00:04:24.520] You've seen the case studies

[00:04:25.680] You've seen the results now you have a choice to make you can either click off this video and keep doing what you've been

[00:04:31.400] Doing stay in your hamster wheel try and competently manage every aspect of your marketing and the operations of your business

[00:04:37.540] Or you can book a sales call where we can explore how to grow your stores revenue if this is resonating with you

[00:04:43.380] I suggest you book a call now