What We Do
The step-by-step plan for reaching the summit of your local market
To reach the highest peak in your business, you need a guide that knows the way
Your #1 priority is delivering an exceptional and memorable experience for your customers. And that’s how it should be. But that doesn’t leave you time, or the expertise, to optimize your marketing to keep more of those customers coming in day after day.
In the past, a jeweler could spend on billboards, newspaper ads, and some radio spots and call it a day. These days, it’s more complicated. How do you balance traditional media with digital ads? How big should your budget be? And can you really afford to host a splashy in-store event?
And if you’re spending money on marketing without knowing if it’s working, you’ll never dominate your local market. Because you’ll end up blowing through your budget without getting the growth you want.
What you really need is a step-by-step plan and the expert guidance of someone who’s done it before…
Introducing Everest
The proven growth framework for independent jewelers
Phase One
Basecamp
Planning the path to your success
During the Basecamp phase, we learn your business inside and out. We’ll study your history, define and clarify your goals, and identify the unique strengths that separate your store from the competition.
We’ll get aligned on the steps we’ll need to take to hit your goals— like your budget and a promotional calendar. By the time we break camp, we’ll have a detailed map in hand to guide us toward the summit.
Objectives:
- Set your goals for revenue, expansion, and team growth
- Refine your core messaging based on your unique strengths
- Evaluate and adjust your marketing budget
- Update branding to ensure brand continuity across platforms
- Strategize key holiday promotions
Phase Two
Conditioning
Preparing for a steep ascent
Before we’re ready to scale the mountain, we’ll help you prepare for the road ahead. That means getting the assets we need in place, polishing your online image, raising your visibility, and starting to gather much-needed feedback.
In this phase, we’re building the foundations that will support you for years to come. Each of these elements plays a key role in your growth, and we’ll continue to monitor and optimize them during your climb to the top.
Objectives:
- Find a local photographer and plan your first photoshoot
- Audit and optimize your Google My Business account
- Optimize your Google Ads account (or get you started)
- Begin working on Search Engine Optimization (SEO)
- Customer Journey Process
Phase Three
Summit Bid
Methodically dominate your market
We’ll work with you side-by-side to execute the strategic plan. From training your staff on social media, managing your digital ads, buying traditional media, and planning events, we’ll help you coordinate it all.
Plus, we’ll keep tracking your performance and collecting feedback as we go along. So we can see what works best, double down on the most successful tactics, and reach your goals faster than you thought possible.
Objectives:
- Train your staff on social media posting and collecting feedback
- Design your social media and email marketing campaigns
- Coordinate with traditional media outlets to build an overwhelming brand presence
- Discuss in-store updates to boost your image and sales
- Plan in-store events for key holidays
- Leverage CO-OP opportunities with your brands to build your reputation
What’s Next?
Don’t just reach the top of your market. Stay there too!
The Everest framework never stops working for you, regardless of where you are in your growth cycle.
Once we’ve helped you achieve your initial goals, it’s time to set your sights on the next summit. And we’ll help you get there too.
Because as hard as it is to become the top dog, it’s that much harder to stay there. Our framework runs on a constant inflow of feedback from your customers and staying in touch with local and global market trends.
By staying hungry and responsive to your customers’ wants and needs, we can help you keep growing year after year to maintain your hard-earned place as the premier independent jewelry store in your area.
Want to Work with us? Start Here:
Get Your Free 12-Point Digital Marketing Audit Today
If you’re hungry for more business, but you KNOW something is missing in your formula, reach out to us today for a free review of your current marketing strategy.
We’ll report back to you on the biggest opportunities we see for increasing your visibility and driving more paying customers to your store.
There’s no obligation, and the 12-point marketing audit is yours to keep. You’ve got nothing to lose, so just answer a few questions to get started.
