Alexander Fine Jewelers — Marketing Chaos to 25% Surge

The Results

Revenue Increase

25%

Web Traffic

141%

Google Conversions

21%

"We're looking for a consistent and strategic way to gather everything under one umbrella."

The Challenge

Alexander Fine Jewelers was spending $85,000 per year across multiple marketing vendors with no unified strategy. Each vendor operated in isolation, leading to conflicting messages, wasted budget, and no way to measure true ROI.

• Spending $85K/year with multiple disconnected vendors
• No unified marketing strategy or brand consistency
• Unable to measure ROI on marketing investments
• Conflicting approaches from different agencies
• Marketing felt like an expense, not an investment

The Solution

Deep Earth consolidated all marketing efforts under one strategic umbrella, eliminating redundancy and creating a cohesive approach that delivered measurable results for the first time.

Basecamp: Vendor & Budget Audit

Analyzed all existing vendor relationships, identified overlaps and gaps, and created a unified budget allocation strategy.

Conditioning: Strategic Consolidation

Brought all marketing channels under one roof with consistent messaging, unified tracking, and coordinated campaign calendars.

Summit Bid: Measurable Growth

Launched integrated campaigns with clear KPIs, regular reporting, and continuous optimization based on real data.