Baker's Jewelry — 36 Years, Finally Reaching Full Audience

Kingsport, TN

Despite 36 years serving the community, Baker's Jewelry had customers walking in who never knew they existed. Deep Earth built the online presence they were missing.

The Results

Revenue (Year 1)
11%
Post Engagements
565%
Page Followers
2,247%
"We've been in business for over 36 years... but as we know, things change and we need help in that world."
— Patti, Owner

The Challenge

Baker's Jewelry had been a community staple for 36 years, but their lack of digital presence meant a significant portion of their potential market didn't even know they existed. New customers would walk in and say they'd never heard of the store.

  • 36 years in business but invisible online
  • Potential customers unaware of their existence
  • No social media presence or digital engagement
  • Relying entirely on traditional word-of-mouth
  • Missing the growing segment of online-first shoppers

The Solution

Deep Earth built a comprehensive digital presence from scratch, establishing Baker's Jewelry as a visible, engaging brand in the digital space while honoring their 36-year legacy.

Basecamp: Digital Assessment

Evaluated the complete digital landscape and identified the massive untapped audience that didn't know Baker's existed.

Conditioning: Online Presence Build

Created social media profiles, optimized Google Business listing, and developed a content strategy that showcased their legacy.

Summit Bid: Audience Growth

Launched targeted social campaigns, community engagement initiatives, and local SEO to reach the previously untapped audience.