Allison Love's Fine Jewelry — From 53% Decline to Full Turnaround

Rock Hill, SC

Allison Love's was in crisis with a massive revenue decline due to closures and lack of focus. Deep Earth implemented the full Everest Strategy, optimized their digital presence, and successfully reversed the trend.

The Results

Direction Requests: 208%
New Followers: 1,232%
Google Conversions: 159%

The Challenge

Allison Love's Fine Jewelry was experiencing a devastating 53% revenue decline due to closures and a complete lack of marketing focus. The business was in crisis and needed an immediate turnaround.

53% revenue decline — business in crisis mode
Impact from closures and market disruption
No marketing strategy or digital presence
Needed immediate results to survive
Brand awareness had significantly eroded

The Solution

Deep Earth implemented an emergency version of the Everest Strategy, prioritizing quick wins while building a sustainable long-term growth foundation. The focus was on rebuilding visibility and driving immediate foot traffic.

Basecamp: Crisis Assessment

Rapid assessment of the situation, identified the most impactful quick wins, and developed an accelerated recovery plan.

Conditioning: Digital Revival

Rebuilt their digital presence with optimized Google Business, social media relaunch, and targeted local advertising.

Summit Bid: Full Turnaround

Sustained campaigns that reversed the decline, rebuilt brand awareness, and put the business back on a growth trajectory.