Stop Losing Leads
You Already Paid For.
Marketing drives leads to your door. But if your team can't convert them, every ad dollar is wasted. We train your staff, build follow-up systems, and run secret shopper tests to ensure no lead falls through the cracks.
Your Leads Are Going Cold — And You Don't Even Know It
Here's a scenario we see constantly: a jeweler invests in marketing, the phone starts ringing, form submissions come in — and then nothing happens. The leads go unanswered for hours, sometimes days. In one secret shopper test, we submitted a custom engagement ring inquiry through a partner's website. Eight days passed with zero follow-up — no call, no email, no text. The store never even saw the lead because their contact form wasn't routing to the right inbox.
A Harvard Business Review study found that the odds of connecting with a lead drop by 400% after just 5 minutes. After 30 minutes, the odds are essentially zero. In the jewelry industry, where 93% of conversions start over the phone, speed and quality of response are everything. If you're not responding to leads within minutes, your competitors are.
But speed alone isn't enough. How your team handles the call matters just as much. We've recorded secret shopper calls where sales associates were cold, didn't ask for the caller's name, didn't invite them to the store, and had no way to follow up. Compare that to a jeweler who immediately congratulated the caller, asked the right questions, got their contact information, and scheduled a follow-up. The difference in conversion rate is staggering.
400%
Drop in Connection After 5 Minutes
93%
Of Conversions Start Over the Phone
6+
Touchpoints Needed to Connect
8 Days
Avg. Response Time Before Our Training
From Lead to Lifetime Customer
We don't just generate leads — we build the systems and train the people that convert those leads into sales. Our Speed to Lead program addresses every touchpoint from first contact to closed sale.
Secret Shopper Program
Every quarter, our secret shopper calls your store and submits inquiries through your website — just like a real customer would. The calls are recorded, and we review them together on team calls so you can hear exactly what's being said to your customers. It's the most eye-opening exercise we do with our partners.
Phone Skills Training
93% of conversions start over the phone. We train your team on the fundamentals — warm greetings, rapport building, asking the right questions, getting contact information, and creating urgency to visit the store. The difference between a cold 'how can I help you' and an enthusiastic 'congratulations, how exciting!' is the difference between a lost lead and a lifetime customer.
Speed to Lead Systems
Through Gemsoft CRM, we build automated response systems that engage leads within seconds of their inquiry — faster than any human could. AI-powered initial responses keep the conversation warm while your team prepares a personal follow-up. No lead ever goes unanswered again.
Multi-Channel Follow-Up Sequences
It takes an average of 6-7 touchpoints before a customer takes action. We build follow-up sequences across phone, text, email, and social media that nurture leads systematically. Gemsoft tracks every interaction so your team knows exactly where each prospect stands in the journey.
Sales Coordinator Role Implementation
For stores with high lead volume, we help implement a Sales Coordinator role — a dedicated person who manages all incoming leads, organizes appointments, and sets your sales associates up for success. This role alone transformed one partner's operation, helping them break $27.7 million in annual revenue.
Ongoing Accountability & Coaching
Training isn't a one-time event. We conduct monthly team video calls for training, troubleshooting, and progress reviews. We share best practices from across our partner network and hold your team accountable to the standards that drive results. Weekly reports and email updates keep everyone aligned.
"After implementing our Speed to Lead system and secret shopper program, one partner store transformed their sales process entirely. A dedicated Sales Coordinator was hired, response times dropped from hours to minutes, and the team went from missing leads to closing them. The result: revenue grew from $11.5M to $27.7M."
Deep Earth
Case Study Result
Implemented Sales Coordinator role — revenue grew from $11.5M to $27.7M
Why This Works Better With Us
Our secret shopper program gives you an honest, unfiltered view of how your team handles real customer interactions — the kind of insight you can't get any other way.
We don't just tell your team what to do — we show them with recorded call comparisons, role-playing exercises, and ongoing coaching that builds lasting habits.
Gemsoft CRM automates the initial response so no lead ever goes cold, while your team focuses on the personal follow-up that closes the sale.
We've helped jewelers implement the Sales Coordinator role — a game-changing position that organizes leads, schedules appointments, and frees your sales team to do what they do best: sell.
Monthly accountability calls and weekly reports ensure the training sticks. We track response times, conversion rates, and customer feedback to measure real improvement.
Related Services
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