Every Dollar Tracked
To Real Sales.
We don't run generic ad campaigns. We build differentiated, urgency-driven advertising that drives phone calls and store visits — not just clicks. Every dollar is tracked to real outcomes through our proprietary Gemsoft CRM.
You're Spending Money on Ads — But Can You Prove They're Working?
Most jewelers we talk to have tried advertising before. They've boosted Facebook posts, run some Google Ads, maybe even done radio or print. But when we ask them what their return on investment was, they can't tell us. They're spending money on marketing with no clear connection between ad spend and revenue.
Here's the reality: Facebook and Instagram are pay-to-play platforms. Organic reach on a business page is nearly zero. If you're just posting content without a paid strategy behind it, you're essentially talking to an empty room. And on Google, your competitors are bidding on the same keywords — if you're not strategic about it, you'll burn through budget fast with nothing to show for it.
The jewelry industry is highly seasonal. November and December can account for 40% or more of annual revenue. If your ad strategy doesn't account for this — scaling spend 4-5x during peak months and pulling back during slow periods — you're either overspending when it doesn't matter or underspending when it matters most.
60/40
Digital to Traditional Budget Split
4-5x
Ad Spend Scaling in Nov/Dec
$27.7M
Revenue for Top Partner Store
25%
Avg. YoY Growth for Partners
Strategic Advertising That Drives Store Visits
Our advertising approach is built around the jewelry buying cycle. We know when customers are searching, what they're looking for, and how to get them from a screen to your store counter.
Google Ads — Capture Ready-to-Buy Customers
When someone searches 'engagement rings near me' or 'jewelry store [your city],' they're ready to buy. We build brand-differentiated ad copy that highlights what makes your store unique — your heritage, your brands, your expertise — not generic 'shop now' messaging. Every call and direction request is tracked.
Meta Ads — Build Brand & Drive Engagement
Facebook and Instagram are where you build brand awareness and retarget people who've already shown interest. We create scroll-stopping creative that tells your store's story, promotes events, and keeps your brand top of mind. This isn't boosting posts — it's strategic campaign architecture.
Strategic Budget Construction
Most jewelers we work with are spending less than half of what they should be on marketing. We build a comprehensive budget that allocates roughly 60% to digital and 40% to traditional, with seasonal scaling that matches the jewelry buying calendar. Every dollar has a purpose.
Holiday & Event Campaign Calendars
Valentine's Day, Mother's Day, Christmas, anniversaries — we build campaign calendars around every major buying occasion. We ramp up spend before peak periods, create urgency-driven creative, and coordinate across all channels so your message is everywhere at once.
Omnipresence Strategy
The jewelers who dominate their markets are visible everywhere — Google, social media, billboards, magazines, radio, local events. We coordinate your paid advertising across all channels so that everywhere a potential customer looks, they see your store. This is how you become the default choice.
ROI Tracking & Attribution
Through Gemsoft CRM, we track the entire customer journey — from the ad they clicked, to the call they made, to the purchase at your counter. No more guessing whether your ads are working. You'll see real ROI, not vanity metrics like impressions and clicks.
"When we increased our marketing budget to what Deep Earth recommended and let them run the strategy, everything changed. We went from $11.5 million to over $27.7 million. It was like a global takeover."
Parker
Store Owner
Increased marketing budget from $150K to $300K — revenue grew to $27.7M
Why This Works Better With Us
We know the jewelry buying cycle inside and out — when to push engagement rings, when to promote watches, when to run estate sales. Your ad calendar is built around how your customers actually shop.
Every ad we create highlights your store's unique differentiators — your heritage, your brands, your team — not generic messaging that could apply to any jeweler.
We track every dollar from ad click to in-store purchase through Gemsoft CRM. You'll know exactly which campaigns are driving revenue and which need adjustment.
Our co-op fund management helps you maximize brand partner contributions — turning $70K of your spend into $140K of marketing reach.
Exclusive territory protection ensures we're never running ads for a competitor in your market. Your advertising advantage is protected.
Related Services
Ready to Dominate Your Market?
Get a free 12-point digital marketing audit. We'll show you exactly where you're leaving money on the table — and how to fix it.